If you're unsure of how to harness the power of the Web or how to use the Web as a communications tool, you need to be talking to us.

Companies and individuals engage our e-marketing consulting services for everything from a few hours of assistance to long-term problem solving.

Our professional experience and expertise has been applied to:

	Give general e-marketing guidance
	Undertake a Needs Assessment
	Review and recommend best fit products or solutions applications
	Participate in online/ Internet marketing brainstorming sessions
	Decipher and explain web site traffic logs
	Improve visitor to buyer conversion rates
	Act as an independent liaison between marketing, executive management, and the web development team
	Develop an Strategic Online Marketing Plan

Web Site Analysis and Competitive Intelligence

If you already have a web site but it's under-performing, it might be your site -- its navigation, user-friendliness, content, or functionality.

A web site analysis is one of the first things that Skyabove does before undertaking any kind of marketing campaign.

Why drive traffic to a site that visitors don't enjoy being at or does not yield results.

Our Web Site Analysis Report will detail flaws in site structure, source coding, navigation and  content and make recommendations for improvement.

Similarly, we can undertake the same kind of analysis of your competitors' sites. Our Competitive Analysis Comparison Report notes things competitors might be doing better or worse than you, features they offer, how they fare in search engine rankings, the number of links into their site they have, and any other significant issues.

The world of Internet advertising is in constant flux. New and innovative interactive advertising options are constantly being introduced like geographically and behaviorally-targeted advertising. Online media buying requires more knowledge because of the greater complexities, and launching a successful online advertising campaign only grows more challenging, not less so. And unlike in traditional media, due to fewer standards and consistencies in      advertising opportunities, online ad campaigns often require the development of the media plan before the ad creative can even be formalized.

The experienced professionals at  Skyabove work with you to develop a media strategy, conduct media research, create a media plan and ultimately to launch and optimize your online ad campaign. For direct response  advertisers, we commonly develop online media plans revolving around small test buys of $500 - $1,000 plus service fees. For larger media buying clients with budgets in excess of $10,000,  Skyabove typically works on a combination fee + media commission basis 

Niche & Geo-Targeted Online Advertising

At Skyabove, we are particularly expert at niche and targeted audience ad buys. The audiences we most frequently target include:

Business Owners Moms & Females, 35+, average – high household income Active Retirees & Senior Citizens, age 55+ Home owners Fitness, Diet & Health Conscious individuals Travelers & Day Trippers College students

Email Marketing is HOT!
Email marketing is on the rise worldwide. With response rates that range from 3-15%, savvy marketers can't overlook the power, effectiveness, and cost savings that responsible, opt-in email marketing can bring to an organization. Skyabove can help integrate email marketing tactics into your Internet marketing plan.

Who Needs Email Marketing?
These are just a few of the kinds of organizations whose Internet marketing plans have benefited from the implementation of opt-in email marketing.

Consumer Businesses Universities & Private Education Industrial Businesses Non-Profits Service Firms Associations & Trade Groups

Use Email to Acquire New Customers
Email marketing is a powerful tool for acquiring new customers. Skyabove can help you from start to finish with:

Opt-In Strategy & Planning (Opt-in email is the right way to market your business via email. Skyabove will help you avoid looking like a "spammer".)

	List Rental And Media Buying
	Co-Registration
	Crafting Compelling Subject Headers (that will get your emails opened and read!)
	Email Copywriting and Design
	Developing Incentives
	Tracking And Campaign Evaluation

Email As a Relations Management Tool

Use your existing database of customers and prospects to build awareness,  educate, sell, and service. Every time you use email you are strengthening your relationship and for only about 5% of the cost it takes to run a traditional direct mail campaign!